Then Our Buildings Shape Us: A new way to think about NoSQL technology selection
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  Tim Berglund   Tim Berglund
Director of Education


Wednesday, August 22, 2012
09:00 AM - 09:45 AM

Level:  Business / Non-Technical

The debate in the NoSQL space most often focuses on performance, scale, and the particulars of competitive data models. We traffic in benchmarks and experience reports from flagship deployments, and hope to sell one solution over another on the basis of quantitative measurements. Taking a cue from Winston Churchill and his thoughts on the reconstruction of the London skyline after World War II, we'll explore a rich, non-linear way of thinking about technology selection in this exciting space. By examining the way varied forms in music, literature, and building architecture are used by creative professionals, we'll see that quantitative analysis should be the last kind of comparison we make, and never the first. You'll come away from this talk with powerful new intellectual tools to help you navigate the perennial debates that technology leaders engage over and over—and you may never look at NoSQL the same way again.

Tim Berglund is a teacher, author, and technology leader with DataStax, where he serves as the Director of Training. He can frequently be found speaking at conferences in the United States and all over the world. He is the co-presenter of various O’Reilly training videos on topics ranging from Git to Mac OS X Productivity Tips to Distributed Systems and is the author of "Gradle Beyond the Basics." He tweets as @tlberglund, blogs very occasionally at, and lives in Littleton, CO, with the wife of his youth and their youngest child.

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